GAYLETTER

GAYLETTER

From top: Stills from "Not Your Usual Bedtime Story" & "Katie + Arin"

Bruce Weber’s 4 shorts feature trans people

'Brother's Sisters Sons & Daughters' is part of Barneys New York S/S '14 Campaign

I have been a fan of Bruce Weber‘s work for more than thirty years. From his portfolio of Olympic athletes shot for Interview Magazine in 1984 to his remarkable film Let’s Get Lost and on to his countless fashion editorials and ad campaigns for Ralph Lauren and the like. He can do no wrong by me. Bruce is legendary. He pulled out all the stops, using his diverse palette of talents to produce his latest campaign: Brother’s Sisters, Sons & Daughters for Barneys‘ Spring 2014 campaign shot with 17 disarming transgendered individuals. In addition to a classic print strategy the campaign also entails 4 short films directed by Weber that speaks to, and about, the beautiful lives of these brave individuals.

 

Weber shot the campaign in New York City with the “models” surrounded by family friends and loved ones. “By depicting these human connections Weber was able to represent both the struggle and triumphs a trans person may face in relation to their gender identity”

 

The campaign is in support of the National Center for Transgender Equality (NCTE) and the The Center in NYC. Hats off to Barney’s for using this opportunity to raise awareness and funds for the trans community by donating 10% of all sales from its 11 flagship stores and barneys.com on Feb. 11th to the two aforementioned organizations. The executive director of the NCTE says it best: “Brother’s Sisters Sons & Daughters is a powerful statement about how much closer transgendered people are to full social acceptance and will push us that much closer.” The four shorts left me speechless, but in a good way. Have a watch below, I love love loved them.

 

 

 

“I Never Thought This Could Happen”

 

“Katie + Arin”

 

“The Fawn”

 

“Not Your Usual Bedtime Story”